Students at Leeds Metropolitan University have been invited to be inspectors of licensed premises for the Leeds Best Bar None (BBN) scheme and find out why some do not enter.
Three consultancy teams will review the BBN award in Leeds and interview licensees who entered last year and those who did not and ask why.
"We were delighted that a number of licensees got involved in last year's scheme but we are aware that many did not," said Leeds Best Bar None's Jo Rostron.
"This research project should help to engage more licensees in the scheme by listening to their thoughts on BBN and also how to get them interested. BBN is a voluntary and inclusive scheme but we need to know just how to make more of our licensees involved.
"The recommendations from this project will help Leeds BBN improve its strategy for recruitment and as many recommendations as possible will be implemented for the 2009 recruitment drive."
Lord Redesdale, national BBN chairman, said: "This is an innovative approach to research which should benefit both the students involved and Leeds BBN. I look forward to hearing the findings from this project as they can be useful for other schemes."