Two products from the Gaymer Cider Company are to be relaunched to further push their premium credentials.
Gaymer's Orchard Reserve and Addlestones ciders will be repackaged in new 500ml bottles, the former downsizing from a 750ml wine-style bottle.
The packaging for the Orchard Reserve range, which comprises two single-orchard vintage ciders, will feature orchards and cider barrels, as well as the William Gaymer signature in gold. The new bottle will also adopt a Premium Gaymer's Collection emblem, which can also be found on the Gaymer's County Series, launched early in 2008.
Addlestones will retain its dark glass bottle, but with updated packaging that focuses on the cider's "cloudiness".
"Our research indicates that growth in premium ciders is set to continue at a high level," said managing director Peter Spencer.
"This premium range will support this growth and further cement Gaymer Cider Company's position as the cider expert, with a wide range of quality ciders to suit all consumer needs."