Walkers has teamed up with around 500 pubs as part of a major new promotion.
'Gary's Great Trips' will allow customers to collect pack points and exchange them for discounts on tourist attractions across the UK.
Part of the promotion has seen the crisps brand team up with 500 pubs, predominantly independents, allowing customers to exchange discounts for two-for-one meals.
The crisps featuring in the promotion on-pack will also be available for pubs across the country to stock.
Kirk Tanner, vice president impulse sales for Walkers, said: "This promotion is a further demonstration of our commitment to offering genuine value in the convenience channel, and by getting behind this promotion, retailers will be able to maximise the expected high demand and increase their sales crisps sales this summer."
Consumers will also be able to get discounts on attractions such as Alton Towers, Legoland, Madam Tussauds, and National Trust sites as well as a range of hotels and sporting events.
Earlier this week Walkers announced that Builders Breakfast was the winner of its 'do us a flavour' competition where members of the public were invited to come up with a new crisp flavour. The winner scooped £50,000 and one per cent of all future sales.