Wadworth tenants happy with their deal

By Matt Eley Matt

- Last updated on GMT

Related tags: Cask ale, Wadworth

Six out of 10 tenants with family brewer Wadworth believe they have a fair rent for their business. The figure comes from an internal survey which...

Six out of 10 tenants with family brewer Wadworth believe they have a fair rent for their business.

The figure comes from an internal survey which was completed by 107 tenants from the 200-strong estate.

It also shows that 91 per cent of tenants chose Wadworth instead of another pub company because they like the agreement.

On top of that 90 per cent said they respected the company enough to want to run one of their pubs.

The research, a follow-up to a similar exercise two years ago, was undertaken by marketing company Elliott People.

Jo Lynch, Elliott People account manager, said: "For us, the most surprising results were found in the reasons why tenants chose to work for Wadworth, as usually it is the pub itself that is the pull and not the company.

"This serves to demonstrate the strength of Wadworth as a respected tenanted estate operator."

Lloyd Stephens, tenanted trade director for Wadworth, added there had also been improvements in reducing the number of pubs per regional managers to 55 and in the quality of cask ale throughout the estate.

He added "Overall, we are delighted with these results, however appreciate that we still have much to do to support our tenants through these challenging times."

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