Customers lap up beer flavoured ice-cream
An enterprising licensee has come up with a novel way of keeping his customers cool throughout the summer.
David Wardleworth, the head chef and licensee of the Traders Arms in Mellor, Lancashire, has produced a new beer flavoured ice-cream using Thwaites Original cask ale.
The Traders Arms staff makes all their own ice-cream and regularly experiment with different flavour combinations.
The Thwaites Original ice-cream has proved so popular, that regulars are now asking for batches to take away to enjoy at home.
David, who has been the licensee at the Traders for two years, said: "These are difficult times for all in the pub industry and the competition for diners has never been fiercer.
"Licensees like me have to be creative with ideas if we want to appeal to new customers."
Lee Williams, marketing manager at Daniel Thwaites, said: "We were delighted when we heard news of David's innovative use of Thwaites Original. It's always good to hear news of licensees being actively creative to bring in new customers."
