Ninety VIP trips to Moscow can be won as part of a £1.2m marketing campaign for Russian Standard.
The drink, distributed in the UK by independent distributor First Drinks, will feature in a new Meet the Russian Standard campaign from this month, which will include advertising, sponsorship and sampling activity as well as TV, radio and press activity during the summer. The campaign aims to allow target consumers to discover modern Russia and to understand the brand's heritage.
Meet the Russian Standard will focus around a promotion giving away 90 VIP trips to Russia's capital. Other prizes, including iPods, will also be up for grabs.
"We are very excited about the launch of this new marketing campaign," said senior brand manager Joanne Birkitt. "The heritage and 100% Russian provenance of the brand is key to its success. Meet the Russian Standard is a fantastic platform for us to demonstrate to vodka drinkers what the brand is about and its core values."
On-trade support will include PoS kits, as well as in-bar sampling activities.