BBPA high in lobbying stakes

By Robyn Lewis

- Last updated on GMT

Related tags: Pub association, Iain duncan smith, British beer & pub association, Bbpa

BBPA: high in rankings
BBPA: high in rankings
The British Beer & Pub Association has been ranked above a host of top names in terms of its lobbying power.

The British Beer & Pub Association has been ranked above Microsoft, GlaxoSmithKline and trade unions the TUC and Unison in terms of its lobbying power, according to a new league table.

The body came 18th in the newly launched Reputation Index, a league of 50 brands ranked according to their standing among Westminster decision makers, which was formed by public relations trade magazine PRWeek and political website PoliticsHome.

The BBPA comes just below Greenpeace at number 17 and Tesco in 16 place.

"It is very pleasing that the effectiveness of our communications has been recognised by leading politicians and opinion formers in this way," said BBPA director of communications Mark Hastings.

"At the same time this shows there is still more for our industry to do to continue to increase our reputation and effectiveness and things to learn from other sectors and companies about how to achieve that."

The Index is ranked by a prestigious panel, which includes former Tory leader Iain Duncan Smith, higher education minister David Lammy, Sky News political editor Adam Boulton, Sun columnist Richard Littlejohn and Liberty director Shami Chakrabarti.

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