It's a very fine line between success and failure. And the thing that can make possibly the biggest difference to business success is… reputation.
The advent of Scores on the Doors has played a big part in giving many businesses a well-deserved fillip. For although it is not yet compulsory to display official ratings for public scrutiny, they are accessible to everyone via council websites and may be voluntarily advertised, providing customers with assurance that certain standards have been achieved and are being maintained.
The higher the rating achieved, the more attractive your site is to current and potential customers, and the better its reputation.
Great reputations are made, enhanced and - even more importantly - maintained via the consistency of many elements, including excellent customer service, top-
quality food and presentation, value for money and the ambience of the venue. Arguably the most important, though, is food safety and the credence given to this in staff training is becoming increasingly apparent. Getting food safety training and processes right ensures consistently high standards throughout your organisation and improves, protects and maintains your business's reputation overall.
Although it takes years to build up a great reputation, it may only take a few customers to have bad experiences for it to be seriously damaged - sometimes beyond repair. Don't get it wrong - professional advice and regular audits are a sound investment.