The plight of the British pub will be uppermost in delegates' minds at this week's Conservative Party conference thanks to a 'Save the Pub' message appearing on every lanyard issued.
The British Beer & Pub Association has sponsored the official conference lanyard, with a link to its website - www.savethepub.com - appearing five times.
Communications director Mark Hastings said: "It's a message to all the journalists at the event, the world's media and everyone who is working at the conference."
The website address is also further evidence that the BBPA is dropping its Axe the Tax message - as the original address for the site was: www.axethebeertax.com.
New chief executive Brigid Simmonds recently revealed the group is looking to refine its message on tax and concentrate on getting a lower rate on just beer.
The BBPA will be holding a pub quiz tonight at the conference in Manchester, and is also planning a dinner to woo prospective Tory candidates.
Tory leader David Cameron is due to deliver his keynote speech on Thursday afternoon.