Olmeca Tequila to launch in UK
Olmeca Tequila is to launch its new premium 100% blue agave tequila Olmeca Altos into the UK.
The drink, which is a combination between Mexican distilling knowledge and British bartending expertise, will be available in both Plata (silver) and Reposado (aged) styles, when it is introduced to the on-trade later this year.
"For years we have been looking for a premium tequila that over-delivers on taste, without being priced out of the reach of ever-day consumers, that also offers good value opportunities for the on-trade," said Henry Besant, managing director at the Worldwide Cocktail Club.
"Thanks to Olmeca we have had a unique opportunity to go and do what no British barman has ever done before, to travel to Jalisco and work with Jesus and his team to create a brand new tequila.
"It's been an unforgettable experience and we're looking forward to getting out into the trade and letting people enjoy what we believe is one of the best tequilas in the market today, both for mixing in classic Mexican cocktails or drinking neat over ice."
