The Home Office has underlined the Government's commitment to the mandatory code on alcohol retailing, following weekend reports that it had been shelved indefinitely.
Reports in the Observer and the Telegraph newspapers over the weekend stated that Whitehall sources had told senior figures in the drinks trade, which has been vocal in its opposition to the proposed code, that it will not be happening.
One source, described as an "industry figure", told the Observer, "we can probably assume that the mandatory code is face down in the water."
But a Home Office spokesman said: "The Government is committed to the mandatory code and plans to deliver it remain on track.
"The mandatory code is an important tool to crack down on the minority of businesses whose irresponsible promotions fuel the excessive drinking that can lead people into criminal or anti-social behaviour.
"We have consulted widely with the industry and others about these important changes and are currently considering their responses, before we announce when and how the code will be introduced."
However, in September, business secretary Lord Mandelson wrote a letter to members of a cabinet sub-committee stating his commitment to delaying the implementation of the mandatory code until after April 2011.