Brothers cider at the O2

By Robyn Lewis

- Last updated on GMT

Related tags: Brothers cider, Pet shop boys, Perry, Shepton mallet

Brothers: O2 deal
Brothers: O2 deal
Brothers Cider has secured a deal to supply London's O2 Arena this year. The Somerset-based cider company will become the official supplier of pear...

Brothers Cider has secured a deal to supply London's O2 Arena this year.

The Somerset-based cider company will become the official supplier of pear and flavoured ciders to the venue.

The brand has always had a connection with live music through its roots at the Glastonbury festival where is started a few years ago. This deal will give the brand access to some of the two million music fans that visit the O2 each year and gives the company access to VIP tickets, advertising boards and facilities at the Arena. It will support the tie up with a raft of competitions and promotions for consumers and trade throughout this year.

Paul Samuels, executive director of sponsorship at The O2 said, "I have no doubt that Brothers Cider will prove extremely popular with our customers. The O2 arena attracts millions of visitors a year and Brothers Cider will have an unrivalled opportunity to showcase their product to a new audience."

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