Heineken UK has announced details of trade price rises due to take place over the next four weeks following an annual review.
Wholesale prices are rising 5p on cider - four per cent excluding duty - from January 11, and 4p on beer - 3.5 per cent excluding duty - from February 1.
The company - responsible for brands including John Smiths, Kronenbourg 1664, Strongbow and Heineken - last increased its cider and beer wholesale prices in January and February 2009, and says it has honoured its commitment to restrict price increases to one per calendar year.
The latest rises equate to around £15 per brewer's barrel for cider and £11 per barrel for beer, and apply to both draught and packaged products.
Andrew Turner, commercial marketing manager for beer at Heineken UK, pointed out that other brewers and drinks suppliers were also putting up their prices up this month - but not everyone was being up front about it:
"Everyone's putting their prices up - but not everyone is investing that back into their brands like Heineken UK," he said.
"We're not sitting on our hands, we are significantly increasing our investment in our brands in 2010."