Christmas sales up at Town and City pubs

By Ewan Turney

- Last updated on GMT

Related tags: City pub company, Customer service, Customer

Yates's: performed well over Christmas
Yates's: performed well over Christmas
Town and City Pub Company has reported "strong" trading over the festive season with sales up 8.1% in December on last year. The operator, which...

Town and City Pub Company has reported "strong" trading over the festive season with sales up 8.1% in December on last year.

The operator, which runs high street brands Yates's and Litten Tree, recorded a massive 60.4% rise in Christmas bookings.

Throughout the the whole of 2009, Town and City said it had:

• Sold 796,230 burgers

• Poured 427,349 pints of Bombardier

• Sold 68,542 pies

• Opened 1.3m bottles of Echo Falls wine

• Cooked 352,051 of £1.99 meal deals

• Poured 22.6m pints of lager, bitter and cider

• Saw a 479% increase in breakfast sales

• Increased the number of cask marque accredited pubs from 13 to 43 since July 2009 with initial target of 50 on course to be reached by February 2010

"Like most pub companies we entered 2009 on a cautious note, as the recession was beginning to take bite," said chief executive Toby Smith.

"But despite tough competition we concentrated on doing what we do best — competitive marketing with real and worthwhile customer deals, delivering excellent customer service and an all round great experience for our customers in our bars.

"We ended our big birthday anniversary year positively achieving good Christmas sales and look to 2010 with renewed enthusiasm and confidence."

Related topics: Events & Occasions

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