Don't penalise industry in unit label moves

By John Harrington

- Last updated on GMT

Related tags: Heineken uk, Drink, Alcoholic beverage

Heineken: industry must be involved
Heineken: industry must be involved
Heineken UK has called for the drinks industry to be "fully involved" in any move to change alcohol unit labeling so its not "penalised".

Heineken UK has called for the drinks industry to be "fully involved" in any move to change alcohol unit labeling.

It comes after the Conservatives called for scrapping alcohol units and replacing them with information about how many centilitres of alcohol are contained in a drink.

A spokesman for Heineken UK pointed out it was among the first to adopt detailed information on packaging including units, recommended daily guidelines for consumption and the responsible drinking message.

"Manufacturers, retailers and the Government have invested significantly to improve consumer understanding of the alcohol units system in recent years. The proposed move to centilitre content represents a considerable step change to that approach.

"We hope that the drinks industry would be fully involved in a consultation process to ensure that the change is implemented over a practical time scale in order to ensure that companies who have complied fully with the present voluntary alcohol labeling agreement are not penalised."

Heineken UK became the first brewer to commit to detailing unit information on pint glasses across its brands last year.

Related topics: Legislation

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