A host has succeeded in getting licences of two Scottish supermarkets reviewed for selling alcohol so cheaply.
Fife Licensing Board majority voted six to three to formally review premises licences of Tesco and Morrisons in the city. The full board meeting is due on 22 March.
Jeff Ellis, of the Bear Tavern in Fife, re-submitted his application for review on the ground of the public health licensing objective in Scotland's Licensing Act.
"There was some reluctance," said Ellis, who believed the outcome is hard to predict. "They'll be fighting tooth and nail."
On behalf of the supermarkets, Wine and Spirit Trade Association chief executive Jeremy Beadles said: "The Licensing Act was never designed to help one business or another. This is simply the market in operation.
"One business's ability to offer product to consumers at competitive prices should not be dictated by the price that an unrelated business, operating a completely different business model, can buy and sell that product."
Ellis took action in the run-up to Christmas when Morrisons ran a deal for four x 275ml bottles of Carlsberg for £1.