Diageo and Coca-Cola Enterprises (CCE) today announced a joint campaign to boost spirit and mixer sales in pubs.
The companies are investing a combined total of £4m in the initiative, which will promote Gordon's & Schweppes tonic, Smirnoff & Coca-Cola, Pimm's & Schweppes lemonade and Bell's & Coca-Cola. A consumer campaign will run through the summer alongside an on-trade push, which will include PoS and branded glassware kits given to over 10,000 outlets.
"Our commitment to licensees is to help them make more money by providing outlets with the ability to serve fantastic finished drinks," said Diageo sales director, David Smith. "Our work with CCE will see great category growth and should see repeat footfall for licensees."