New advertising for WKD Core will be launched for the Spring season.
The 4.5% ABV apple cider is to be backed by a regional outdoor campaign, along with radio advertising in key cities.
The new ads, which will emerge from mid-April, boldly state: 'Like cider? Like WKD? This is your lucky day'.
"The brand has made an immediate impact with consumers since its launch," said marketing director for Beverage Brands, Debs Carter. "Customers have reported that stocking WKD Core has helped increase their overall cider sales and we felt it right to build on the brand's momentum with this spring burst of suitably-WKD outdoor advertising and a new radio campaign."