Carlsberg UK beerTuborg is launching its 'Urban Blitz' advertising and marketing campaign to mark the beginning of the summer festival season and drive sales in the on-trade.
Emphasising the brand's close ties with live music, the £2m campaign will take place over nine UK towns and cities, with posters of Tuborg at the centre of gig scenes. It includes Leeds, Bristol, Reading, Newcastle, Northampton, Nottingham, Edinburgh, Sheffield and Cardiff.
The experiential campaign aims to drive drinkers to Tuborg stockists and will feature special Tuborg Tuk-Tuks visiting each of the nine towns and cities'. The five vehicles will ferry people between participating bars and pubs with drivers handing out £1-off vouchers to passengers.
Carlsberg UK director of customer marketing David Scott said: "The Tuborg 'Urban Blitz' is the start of an incredibly exciting period of activity this summer for the brand and for live music lovers, as we build up to the Festival season."
Drinkers will also be offered the chance to win tickets to major festivals and gigs this summer. The campaign will take place for four weeks from April 26 to May 23.