Lord Tim Bell, Margaret Thatcher's former communications guru, has called on pubs to take their place at the heart of the commuinities in which they operate.
Speaking at the Association of Licensed Multiple Retailers (ALMR) Business Day event Bell said rather than focusing on simply selling beer pubs could offer a range of services such as 'information, news and entertainment,'.
"Pubs have responded better than most to the changes in society," he said "and being a community centre for local people is what you do best."
Bell warned licensees not to look to government for help going forward. "No-one else can help you buy yourselves," he said.
Bell, who masterminded Margaret thatcher's election campaigns, said Gordon Brown's government had "completey destroyed this country." Thanks in part to spending more than the country earned and a "dependency on state benefits".
He said the scale of public sector spending cuts would be so severe and so socially decisive they could result in civil unrest.
He also called the political leader debates "a complete farce". "What this country needs is a 'nasty party,' he said, "one that would be prepared to take the tough decisions necessary."