Peroni boosts SAB Miller

By Ewan Turney

- Last updated on GMT

Related tags: Peroni nastro azzurro, Pilsner urquell, Beer, Peroni

Peroni: star performer for SAB Miller
Peroni: star performer for SAB Miller
SAB Miller delivered organic volume growth of 17% in the Britain, fuelled by a strong performance by Peroni Nastro Azzurro.

SAB Miller delivered organic volume growth of 17% in the Britain, fuelled by a strong performance by Italian beer brand Peroni Nastro Azzurro.

Peroni delivered volume growth of 29% for the year to 31 March — representing an additional 23m pints sold. Peroni has now delivered compound annual growth of 36% in the last three years.

SAB, which estimates the premium beer market to be down 2% in the same period, said marketing activity such as Peroni's design partnership with Alessi and fashion collaboration with Antonio Berardi had helped to "differentiate" the beer.

Czech beer Pilsner Urquell also performed strongly showing volume growth of 22%. "Throughout the recession, we've seen that consumers still want to treat themselves to affordable luxuries," said Miller Brands managing director Nick Miller.

"Beers like Peroni Nastro Azzurro and Pilsner Urquell, which are differentiated by their quality, provenance and heritage, are ideally placed to fulfil this need."

Overall SAB Miller saw group revenue rise 4% to $26.4bn with Earnings Before Interest, Tax, Depreciation and Amoritisation (EBITDA) 6% up on laat year at $4.4bn. It said trading conditions had been "very difficult" over the past year.

Related topics: Beer

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