Diageo launches programme to help communities

By Lesley Foottit

- Last updated on GMT

Related tags: Guinness, Award

Guinness: looking for social entrepreneurs
Guinness: looking for social entrepreneurs
Diageo has today launched a social entrepreneurship programme in the UK for people with ideas to make a difference to their local community. People...

Diageo has today launched a social entrepreneurship programme in the UK for people with ideas to make a difference to their local community.

People with workable regeneration ideas will be invited to enter the Guinness Bring it to Life Awards, which are run with UnLtd and Rathbone.

Successful entrepreneurs stand to receive one of two awards: 13 Catalyst awards, each worth up to £2,200, are given to entrants who need capital for their ideas and 6 Development awards, worth up to £15,000 each, are awarded for established entrepreneurs to get their ideas fully operational.

Initiatives must be new and socially or enviromentally beneficial to the relevant community.

Winners will receive a Guinness Bring It To Life Award through UnLtd, which will provide development support, and will also have access to funding, training and volunteer support from Rathbone and Diageo to bring the social venture to life.

"The Guinness Bring It Life Awards with UnLtd and Rathbone aim to help people realise their passions by providing them with the tools and support to really make things happen," said Guinness marketing manager Paul Cornell.

"The awards bring to life the philanthropic legacy of Arthur Guinness and aim to have a long term positive impact on thousands of people in local communities across Britain."

The awards are part of The Arthur Guinness Fund, which has donated €6m (£5.13m) to social projects worldwide.

Applicants can apply for an award at www.unltd.co.uk/guinnessbringittolifeawards​ from 27 May to 23 July.

Related topics: Spirits & Cocktails

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