National treasure Brian Blessed is starring in a new series of ads as part of Abbot's Ale continuing sponsorship of comedy channel Dave.
The new ads show Blessed extolling the quality and virtues of the Greene King brand in his unique thespian style.
Dom South, marketing director of Greene King Brewing Company, said: 'Abbot Ale has a fantastic reputation for quality of the highest order and this really comes to life in our new campaign. Brian at his entertaining best reminds drinkers how enjoyable a pint of Abbot is in a great English pub.'
The new ads will air on Dave between 9pm - 11.40pm and between 10pm - 12.40pm on Dave Ja Vu.
To watch the new ads now, visit: www.abbotale.co.uk/advertising-season-two.php