Maxxium to cease distribution of C&C spirits

By Ewan Turney

- Last updated on GMT

Related tags: William grant

Maxxium: will no longer distribute former C&C brands
Maxxium: will no longer distribute former C&C brands
Maxxium UK is to cease distribution of the C&C Group's spirits and liqueurs after the division's sale to William Grant & Sons. Maxxium, the...

Maxxium UK is to cease distribution of the C&C Group's spirits and liqueurs after the division's sale to William Grant & Sons.

Maxxium, the sales and distribution alliance for The Edrington Group and Beam Global Spirits & Wine Inc, will now no longer distribute Tullamore Dew Irish Whiskey, Carolans and Irish Mist liqueurs in the UK.

The brands will officially be incorporated into William Grant's wholly owned distribution company, First Drinks, from early September.

Maxxium UK managing director Huw Pennell said: "It was inevitable that at some point these brands would move to First Drinks, but it now enables us to give greater focus to our own premium portfolio strategy.

"We are proud of the work we have carried out on Tullamore Dew, Carolans and Irish Mist in the UK and we wish them every success for their continued development in the future"

Related topics: Spirits & Cocktails

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