The government minister responsible for handling the overhaul of the licensing regime, James Brokenshire, will address a major trade body conference later this month.
Brokenshire, crime prevention minister, is expected to discuss the government's plan to reform the Licensing Act and ban below-cost alcohol sales at the Wine and Spirit Trade Association (WSTA) conference in Central London on September 15.
Other key speakers will include Steve Lewis, chief executive of Majestic Wines, and Chris Mason, First Drinks' managing director.
The conference, hosted by WSTA chairman Tim How, will also hear the latest market analysis from research houses Nielsen, CGA and Wine Intelligence.
WSTA members include Tesco, Sainsbury's, Asda and Morrisons.