The RSPCA Freedom Food scheme to find eateries seeking higher standards of animal welfare is asking pub caterers signing up to the initiative to serve "higher-welfare" meat, poultry and salmon products.
Its Simply Ask campaign, to get people asking about food provenance when eating out, was launched a year ago and has 500 restaurants, pubs and cafés signed up.
Simply Ask will now recognise foodservice busi-nesses serving not only cage-free eggs, but higher-welfare meat including food from free-range farms.
The campaign aims to get more eateries to think ethically and start tapping into the growing consumer demand for higher-welfare products.
Caroline Gauntlett, marketing manager at Freedom Food, said: "It may be obvious but check where you're sourcing products from.
"The number of animals reared to higher-welfare standards is growing all the time, so you may be surprised to know you're already using higher-welfare products without knowing."
For more information visit www.freedomfood.co.uk.