Global Brands RTD drink VK has teamed up with selected Luminar, Orchid and Marston's venues to celebrate Hallowe'en weekend.
The VK Vampire Vend will run this weekend from Friday until Sunday, when participating pubs will be kitted out with bat bunting, balloons and posters, as well as capes and bat wings to get bar staff involved in the spooky celebrations.
As part of the promotion, VK will also provide masks and tattoos for customers, along with suggested spooky-themed serves to boost sales and get people in the Hallowe'en spirit.
Kate Hodson, core brands manager at Global Brands, explained: "People expect more from their nights out these days, particularly on special calendar dates like this. We can help pubs make the most of this opportunity by tempting more people into their venues through the promotion, and getting consumers into the true spirit of Hallow'een by providing some theatre for the occasion."