Barracuda extends Costa link-up

By Matt Eley Matt

- Last updated on GMT

Related tags: Costa coffee

Managed pub group Barracuda is set to introduce Costa Coffee to all of the 217 pubs in its estate. Following a successful pilot, which has seen...

Managed pub group Barracuda is set to introduce Costa Coffee to all of the 217 pubs in its estate.

Following a successful pilot, which has seen coffee sales increase by 45 per cent in the pubs with Costa, it will now be rolled out across the estate.

Costa should be available in 100 pubs by Christmas and will be introduced in the remaining outlets during 2011.

The roll out of Costa is coupled with Barracuda launching a new breakfast menu and introducing a 9am opening time.

Mark McQuater, chief executive of Barracuda, said: "We are delighted to introduce such a high quality and well known coffee brand across our pub estate.

"After a successful trial, the full roll out is now roaring ahead. We are confident that Costa will be positively received by our customers, driving a substantial increase in coffee sales and further growing all-day trade in our pubs, building on our recent success in this area to date."

Barracuda is currently refurbishing a number of pubs as it moves away from the late-night market to provide an improved food offer.

Related topics: Pub Ops Club

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