Pub operators must change to survive

By Lesley Foottit

- Last updated on GMT

Related tags: Food prices, Food, Trademark, Marketing

Delegates at the Peach 2020 Conference were told that pub operators must get to grips with brand perception and rising food prices to survive....

Delegates at the Peach 2020 Conference were told that pub operators must get to grips with brand perception and rising food prices to survive.

Academic expert Chris Muller told the conference in London that the rise of smart phones and social media were providing people with new ways to choose venues - and to review them to friends after visiting.

He said the new wave of social media is contributing to the "post-branding era" - when established brands no longer necessarily hold their market share.

"We're in a truly paradoxical time for the restaurant business," said Muller, dean at the Boston University School of Hospitality Administration.

"I think we're facing the post-branding era. The authenticity of brands is no longer determined by us, but by the consumer."

He also claimed that the lines between food industries, restaurants and grocery businesses were blurring and that changing cooking habits in the home were influencing peoples' choice of dining venue.

Muller also warned operators of the potential knock on effect of rising food prices.

He urged businesses to develop plans to deal with price rises, trends in the market place and to find new ways of engaging with consumers.

Muller was speaking at the Peach Network 2020 Conference at the Bafta Theatre prior to the Peach Hero & Icon Awards.

Mitchells & Butlers Toby Carvery brand was presented with the Consumer Choice Award, coming top of 50 contenders.

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