Drinks watchdog Portman Group is advertising for new members to join its independent panel that rules on breaches of the code for responsible drinks marketing.
Appointments to the Independent Complaints Panel (ICP) have previously been made by the Panel's chairman but this is the first time that vacancies have been publicly advertised.
ICP members come from diverse backgrounds including a medic, a theologian and a teacher.
Portman said one of the current vacancies is for someone with drinks industry experience and the other is for someone ideally from a marketing or advertising background.
ICP chairman Sir Richard Tilt said: "The Panel performs a vitally important role in ensuring the strict standards for alcohol marketing in the UK are upheld. I am seeking applications from people with expertise, objectivity and sound judgement."
David Poley, chief executive of the Portman Group, said: "The Independent Complaints Panel is the 'jury' in our system and has a proven record of rational, consistent decision-making.
"While the appointments process has worked very well until now, I believe that advertising the vacancies is in line with the principles of openness and transparency to which we aspire in our administration of the Code."
Details of the vacancies and an information pack for candidates can be found at www.portmangroup.org.uk