Heineken UK has been appointed as the Official Lager Supplier and sponsor of the London Olympic Games and Paralympic Games 2012 in a tier three sponsorship deal.
As part of the deal, Heineken will be the branded lager served at the Olympic Games. Heineken UK will have exclusive pouring rights for its portfolio of beer and cider brands at all London 2012 venues where alcohol is served.
Heineken will be able to utilise exclusive hospitality and marketing associated with the event.
It will also enjoy sponsorship and venue supply rights associated with the British Olympic Association, Team GB, the British Paralympic Association and the Paralympics GB team.