A third (32%) of new licensees taking on an Everards pub last year were recommended by its current tenants — who gained a cash reward of £3,000 for doing so.
The Bounty scheme has seen new recruits come from a wide variety of different sectors including retail, catering and the motorway service sector.
"We have found during the past 12 months that the Bounty Scheme is becoming an ever more popular way of attracting new licensees to pubs in the Everards estate," said managing director Stephen Gould.
"It's a great win-win situation for nominators and nominees alike as we are able to provide cash rewards for help in delivering quality candidates to take over and run our pubs."
Ian and Julie Adock, licensees at the Heathcote Arms in Croft, in Leicestershire, put forward former Welcome Break motorway service manager Chris Pollock.
"Without the nomination, I doubt we would of ever considered this as a career," said Pollock. "I think we needed that push to step outside our comfort zone and consider something a little different to what we were used to. After our experience, we'd definitely recommend someone for the scheme."