The pub industry's opportunity to have its say on which pieces of red tape should be binned gets underway today.
Former Whitbread chief executive Alan Parker is to oversee the hospitality sector's input.
Under the scheme, those in the hospitality sector will have the opportunity over the next four weeks to ask civil servants responsible for regulation in the industry to justify them and to put forward those pieces of red tape they would like scrapped through the initiative's website www.redtapechallenge.cabinetoffice.gov.uk.
If a piece of regulation cannot by justified, it will be scrapped.
Parker, who retired last November from the operator of the Costa Coffee and Premier Inn brands, will provide expert knowledge on relevant sector issues and reportedly act as an intermediary between the industry and the Government.
Tourism minister John Penrose said: "The website that goes live today is a brilliant and simple tool for everyone involved in the hospitality, food and drink sectors to have their say, naming and shaming all the rules, regulations and red tape that are holding back their business growth and limiting their individual freedom."
• To have your say visit www.redtapechallenge.cabinetoffice.gov.uk.