Marston's aiming to make EPA 'cool'

By Robyn Black

- Last updated on GMT

Related tags: Younger drinkers, Beer, Keg, Fringe theatre

EPA: new cool image
EPA: new cool image
A new campaign for Marston's EPA has been unveiled as the brewer looks to give the brew a "cooler image" and attract younger drinkers to it. Brand...

A new campaign for Marston's EPA has been unveiled as the brewer looks to give the brew a "cooler image" and attract younger drinkers to it.

Brand manager Rachel Whillock said the company was hoping to build on the success EPA had already experienced since its launch on St George's Day last year.

"We wanted to build on that and create a way of appealing to younger beer drinkers."

The campaign will be backed with activity linking the beer to fringe festivals and music events such as Stratford Fringe Festival next month, which it is sponsoring.

"The beauty of EPA is it is quirky, zesty and, unlike most cask beer, it tastes great cold, which makes it a refreshing alternative to lager for the summer months," Whillock said.

Related topics: Beer

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