One in two regular pub-goers would like to see more pubs offering a low-strength beer option, new research from the Campaign for Real Ale (CAMRA) has revealed.
The consumer group believes the introduction of low-strength beers — dubbed the 'People's Pints' — could be a huge boost to the licensed trade.
The move comes as the Government's decision to introduce a 50% excise duty reduction on beers at, or below, 2.8% ABV comes in from October 2011.
CAMRA says drinkers want to see more low-strength beers due to factors such as regulating drinking levels, their refreshing taste, low-calorie content, and lower cost.
It estimates that someone drinking a pint in a pub could save 50p per pint if they choose a lower-strength beer compared to an average 4% ABV bitter.
Mike Benner, CAMRA's chief executive, said: "On the basis of today's research, CAMRA believes the introduction of a low-strength beer option in pubs could be a great selling point for all licensees looking to offer diversity and choice to customers, as well as making it easier to regulate drinking.
"Brewers are proving it is wholly possible to brew a low-strength real ale packed with flavour and, as we've emphasised before, introducing the 'People's Pint' into pubs is a win-win scenario for both the industry and the Government in promoting a responsible drinking message.
"A lower rate of duty on lower-strength beers will be a win-win scenario for the industry and for the Government."