ALMR calls for below-tax ban after Asda 50p beer deal

By Michelle Perrett

- Last updated on GMT

Related tags: Sales, Alcoholic beverage, Asda

ALMR calls for government action
ALMR calls for government action
The Association of Licensed Multiple Retailers (ALMR) has argued an “irresponsible” drinks offer by Asda - where lager is being sold for less than 50p a bottle - is evidence government must introduce a below-tax ban as a matter of urgency.

It emerged today that Asda is selling boxes of Budweiser, containing 24 x 300ml bottles, for just £11.This means beer is being sold for the equivalent of 87p a pint or 50p a bottle.

Last year, the supermarket pledged to government it would not sell alcohol below duty plus VAT.

Kate Nicholls, ALMR strategic affairs director, said: “A year ago the government vowed to bring in a ban on below-tax sales, but we are still waiting for this to happen. This offer highlights the need for a ban not only to be implemented, but also the current duty plus VAT definition extended – as a matter of urgency.

“In addition, we would urge the government to go further by applying extra controls on off-trade sales. The 2003 Licensing Act effectively swept away controls on siting, promotions and bulk purchases in shops.”

The ALMR would like to see restrictions on bulk or wholesale volume purchases; a ban on irresponsible promotions and the use of price in advertising; alcohol only to be sold in certain aisles.

Related topics: Beer

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