Said to be the Pernod Ricard-owned brand’s final transition from Montana to Brancott Estate, which start-ed last October, an updated label celebrates Brancott Vineyard, where the original Marlborough Sauvignon Blanc was first planted.
All newly packaged bottles in the Brancott Estate Classic still range will feature the QR code, via which consumers are invited to download the ‘World’s Most Curious Bottle’ app on their smartphone.
Designed to be the next step in Brancott Estate’s Stay Curious campaign, the app offers 14 different experiences, ranging from virtual visits to Brancott Vineyard to an augmented reality flight with a native New Zealand falcon, to tasting notes and food-matching information.
Both the bottle and smartphone app can be seen at the New Zealand Wine Annual Trade Tasting show in London on 24 January. The app will be available free to download in Apple and Android app stores from 30 January.