The top prize includes tickets to all music festivals where Brothers (7% ABV) is available, £1,000 cash, an iPhone and 20 cases of Brothers cider. All the contestants have to do is produce a one-minute, quirky video showing off their festival presenting skills and submit it to the Brothers website (www.brotherscider.co.uk).
The top 10 videos will be voted for by Brothers Facebook Fans and there are plenty of runners-up prizes in the shape of festival tickets and Brothers cider merchandise.
The Weekends of Freedom initiative will be supported in the on-trade with bespoke festival kits for key accounts. The kits contain flags, posters, paper cups and pint carriers plus inflatable pears, lanyards and pin badges.