Punch Taverns and Enterprise Inns are looking forward to the Games, having encouraged licensees to make the most of the summer’s events.
Andy Slee, Punch Buying Club and central operations director, said that pubs planning events around the events have seen “significant business increases”.
“At Punch we have planned for the Olympics for some time as part of our ‘Summer of our Lives’ campaign embracing the Jubilee, Euros and the Olympics.
“Where pubs have got behind these events we have seen significant increases in business — and preparation for the Olympics is no different. Our call centre and online portal have both been busy.”
Slee added that the company recognises there may be delivery disruption, but is offering a 24-hour customer service line.
Enterprise Inns commercial director Ed Cottrell noted the Torch Relay’s “great success”, but thought the overall impact of the Games was “unpredictable”.
He said: “It is difficult to predict exactly how the Olympics will impact our pubs. We want our community pubs to use the events to help locals celebrate.
“Publicans need to make the most of British athletics, and we have already seen great success from events such as the Olympic Torch Relay. This has given us great momentum and we look forward to helping Britons celebrate this great occasion.”