London 2012 Olympics: Great British Beer Festival organisers 'gear up for a big week'

By Gurjit Degun

- Last updated on GMT

Related tags: Great british beer, British beer festival, Great british beer festival, Olympic games, Olympics

London 2012 Olympics: Great British Beer Festival organisers 'gear up for a big week'
Sign up to our daily alert for pub trade Olympics news and Janet Dooner's – licensee of the Railway Tavern in Stratford – Olympic diary.

The Campaign for Real Ale does not believe a venue change for the Great British Beer Festival (GBBF) will impact on its success.

The event, from 7 to 11 August, has moved from Earls Court to Olympia to make way for Olympic volleyball.

GBBF head of publicity Jon Howard said: “With healthy pre-festival ticket sales and overseas media interest, we are gearing up for a big week. It’s seven years since we were at Olympia, and with good overground and Tube access, we don’t anticipate the change will impact the event at all.

"As for the pub trade, the Olympics remains an important opportunity for pubs to reinforce their vital importance to local communities, as well as drawing in the large influx of tourists over this period. There is no better place to celebrate Olympic success than down the pub, and there are a number of simple ways pubs can attract further trade by embracing the sporting festivities over the next few weeks."

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