The RTD range, owned by SHS Group, has become synonymous with Halloween, with its pumpkin hats and novelty hairy arms.
This year it has gone one step further with a Zombie v Vampires campaign.
Outlets will be designated Zombie Zones or Vampire Venues, which punters can locate via the WKD Facebook page. They will also be able to use the page to vote for either zombies or vampires in a competition to win a Halloween makeover with a make-up artist.
Participating pubs and bars can get decoration kits from the company to help their venue look the part.
The kits include zombie cutouts, vampire hanging mobiles, banners, posters and drip mats, as well suggestions for themed cocktails such as Zombie Brew (a cocktail pitcher of WKD Iron Brew, herbal liqueur & lemonade) and Batwing (WKD Purple, blackcurrant liqueur & lemonade).
Licensees will also be able to give away zombie heads or vampire capes to party-goers drinking WKD.
In addition, over 200 nominated outlets will be getting WKD display units for the back bar, to increase the spook factor with dry ice.
“Halloween is becoming a bigger and bigger event in the calendar each year,” said Debs Carter, marketing director for WKD.
“Supported by our online drive, our 2012 campaign will generate footfall, create a great atmosphere and get consumers in the mood for a fantastic Halloween.”