Luminar begins targeted investment programme

By M&C Report

- Last updated on GMT

Related tags: Capital accumulation, Sussex

Luminar, the nightclub operator, is to take a site-by-site approach to its investment programme, which will include the debranding of selected sites.

The group is set to invest £1m in debranding the Liquid & Envy in Crawley, West Sussex, into a new, more upmarket venue called Moka, the fourth project it has so far carried out as it looks to exploit the “low-hanging fruit” in the business first.

It’s thought to have a further four refurbs in the pipeline for this year, with Kings in Eastbourne next.

Chief executive Peter Marks told M&C Report​: “Where it makes sense we might look for a name change, but, for example, the Liquid in Gloucester does very well as a Liquid, so there is no sense in debranding there.

“Our investment approach will be site by site. There will be no new brands, just tweaks to the existing businesses to give them a bespoke feel and make them individual to the town they are in.”

Earlier this year, the group commenced investments to tidy up its 59-strong estate and restore some “luxury that had worn off”.

Related topics: MA Leaders Club

Follow us

Pub Trade Guides

View more

Headlines