Just nine pubs received the accolade last year, so food is definitely heading in the right direction.
Earning your way into a guide as prestigious as the Michelin publication can be wonderful for business as people flock from near and far to check out the new hottest pub.
When Tom Kerridge won his second star last year, trade increased despite the fact that the Hand & Flowers was already virtually at capacity with a waiting list months long.
For a newish pub business that is still finding its feet, it can be a game changer.
Of course, not all pubs are chasing stars, but entering awards can be just as beneficial for your business and is definitely worth the effort the application takes.
The deadline for the Publican’s Morning Advertiser’s Top 50 Gastropub Awards 2013 is two weeks away on 19 October and I urge good pubs to enter.
Even if you don’t win, you’ll be on our radar and who doesn’t love a bit of free publicity?