Jägermeister to host ice-cold gig

By Jessica Harvey

- Last updated on GMT

Related tags: Temperature

Jägermeister is attempting to get into the Guinness World Records by hosting the world’s coldest ever gig.

The herbal liqueur, distributed in the UK by Cellar Trends and famed for its ice cold serve, is being supported by extensive PR and social media support in what has been coined the “most extreme music event” the Jägermeister has ever organised.

The ‘Jägermeister Ice Cold Gig’ will involve British rock star Charlie Simpson performing a solo set to residents of Oymyakon, Siberia on 24th November where the town currently holds the record for the lowest temperature ever recorded in a populated area on earth at minus 72˚ centigrade.

Nicole Goodwin, Jägermeister UK group marketing manager said: “The ‘Jägermeister Ice Cold Gig’ will be fundamental in driving awareness amongst consumers in the lead up to Christmas. This gig represents a fantastic opportunity for licensees to take advantage of heightened consumer awareness. To maximise sales it is important that Jägermeister is stocked in the freezer to make sure consumers receive the ice cold serve they desire, or dispensed ice cold from one of our Jägermeister Tap Machines.”

Related topics: Spirits & Cocktails

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