Carlsberg wins UK market share after strong on-trade performance

By John Harrington

- Last updated on GMT

Related tags: Europe, Russia

Carlsberg: Solid on-trade performance helped drive UK market share
Carlsberg: Solid on-trade performance helped drive UK market share
Carlsberg, the global brewer, saw UK volumes fall 3% in 2012, although a “good performance” in the on-trade helped grow its market share in the country.

The company said the decline came against a UK market down 5%. It said the “poor weather during the summer more than offset the positive impact from the Diamond Jubilee and Euro 2012”.

“However, our market share improved by 30bp to 15.3% driven by particularly good performance in the on-trade, which benefited from our expanded portfolio offering, while our off-trade market share declined slightly.

Globally, Carlsberg reported a 3% rise in revenues to DKK67.2bn (£7.76bn) on flat organic beer volumes. The Western European beer market fell by 1-2%, the Russian market was flat and there was growth in Asia.

Pre-tax profits grew from DKK7.53bn (£870m) to DKK8.11bn (£940m) and adjusted net profit grew 6%, slightly above expectations.

Chief executive Jørgen Buhl Rasmussen said: “The group delivered a good performance in 2012, despite a challenging Western European beer market.

“The commercial and organisational changes implemented in Russia are bearing fruit, and in Asia we continue to deliver impressive growth and strengthen our market positions. In 2013, we will continue to drive our commercial agenda across all three regions, invest in our brands, and ensure that our sales and marketing capabilities are best in class."

Related topics: Beer

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