An estimated 5m people each week use the wi-fi available in pubs for work purposes, sending an average of 25 work emails per week each. In total, half a billion work emails are sent from Britain’s pubs every month.
The new research reveals that 77% of these wi-fi users say they log on to pub WiFi while 15% have taken a video conference call in the pub and nearly 40% have written and sent presentations/documents.
The survey of 2,000 adults showed that a third said they believed there were fewer distractions in the pub than in the office. Over 30% said they have business meeting in the pub while 15% admitted to interviewing a potential candidate and 20% have signed a business deal.
Vince Russell, managing director of The Cloud, said: “As business becomes increasingly pressurised, workers are finding a need to connect wherever they are, whether they’re between meetings or just need to escape the busy office to get through their to do list. We knew wi-fi was valuable for getting reliable access to work emails or quickly downloading large documents – what we didn’t expect was that Brits do so much of this in pubs, this may reflect how pubs are changing to become more flexible spaces throughout the working day and into the evening.”