Aspall's to cut the alcohol in its Perronelle’s Blush cider

By Robyn Black

- Last updated on GMT

Related tags Alcohol duty escalator Alcoholic beverage

Perronelle’s Blush cider
Perronelle’s Blush cider
Aspall is dropping the ABV of its Perronelle’s Blush cider from 5.4% to 4%.

The shift in alcohol level has come as a result of the continuing alcohol duty escalator, company partner Henry Chevallier Guild told the Publican's Morning Advertiser.

The company has had to completely reformulate the blackberry-flavoured cider in order to reduce the alcohol, and has replaced the crème de mure (blackberry liqueur) in the original cider with non-alcoholic blackberry juice.

It will continue to make the 5.4% ABV drink for export, however.

“With the price continuing to increase year-on-year it will get to a point where people won’t buy it,” Chevallier Guild said.

“The new version is a bit lighter but it still pairs well with food and at this level of alcohol has the potential to drive more distribution through draught, as well as bottles, which we think would be really good for the brand.”

Perronelle’s Blush was launched in 2007 as an alternative to rosé wine.

Related topics Cider

Related news

Spotlight

Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In