Video: Jack Daniel's launches new TV advert

By Jessica Mason

- Last updated on GMT

Related tags Jack daniel Frank sinatra Brand Awareness

Jack Daniel's, frank sinatra advert
Jack Daniel’s has launched a new TV advert, named ‘Legends’ to help raise awareness of the brand’s music credentials and highlight Jack Daniel’s association with music.

The new advert, which will run from June until October on nationwide music channels including MTV, is made from a montage of old video footage and shows artists such as Frank Sinatra, Freddie King and Joey Ramone, alongside clips of iconic venues and festivals.

Michael Boaler, brand manager at Jack Daniel’s said: “We advise stocking up on Jack Daniel’s to take advantage of the increased awareness the new campaign is set to bring.”

The Jack Daniel’s TV advertising will be supported with cinema and radio versions, which will air later in the year.

The activity follows the recent launch of Jack Daniel’s annual music campaign JD Roots, which highlights the brand’s on-going commitment to music and sees artists return to their hometowns to perform a series of one-off intimate gigs.

To watch the new TV advert advert click the video below

Related topics Spirits & Cocktails

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