It's Better down the Pub campaign launches to consumers

By Michelle Perrett

- Last updated on GMT

Related tags: Pub trade, Public houses in the united kingdom

The consumer campaign for It's Better Down the Pub has been launched
The consumer campaign for It's Better Down the Pub has been launched
The It’s Better down the Pub campaign, which is backed by the Publican’s Morning Advertiser, had its consumer launch on Monday (10 June).

The launches took place at four pubs across the country including the Fuller’s managed pub the Swan in Bayswater Road, London.  

The new national consumer campaign is expected to run for 12 months and will encourage pub-goers to share their experiences and highlight why they love the pub.

Speaking at the launch Simon Emeny, soon to be chief executive at Fuller’s, said the idea for the campaign was formed by a group of operators while at one of the industry conferences.

“We sat in the audience and we watched the industry arguing amongst itself about the tie. We were very depressed about the duty regime we were suffering from and then to cap if off at what was a miserable day we watched a video about a guy with a guitar singing in front of a boarded up pub that was being vandalised while he was making the video.”

He added that it was “hardly surprising” that people believe the pub trade is a dying industry.

He added: “We don’t work in a dying industry but the perception is that pubs are closing by the day, that every pub is failing and people don’t go to pubs anymore.”

He praised the pub trade for providing employment especially for young people, for raising millions of pounds for charity, supporting British industries including farming and keeping communities together.

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