Flashing wristbands for consumers, posters, mobiles, and banners alongside themed cocktails such as the WKD Cheeky Day Off (WKD Blue, port and lemonade over ice) or the WKD Lie In (WKD Purple, vodka and lemonade), are all being distributed to help create a party atmosphere in venues.
The company is also running an online competition “Pay Day” to help consumers win some much needed extra funds at the end of summer.
“There’s only one thing WKD consumers like more than weekends and that’s bank holiday weekends,” said Debs Carter, marketing director.
“Bank holidays are opportunities for outlets to build increased traffic and our activities will help licensees drive incremental sales and benefit from trading up,” Carter concludes.
The company added two new variants to the WKD range in May, orange and green, to tap into the popularity of citrus and apple flavours.